Whet your Prowess to craft a career in Digital Marketing

Agniva Banerjee

Agniva is a writer by profession. She likes curating informative articles and blogs on diverse areas that provide a good read. She loves engaging the readers through her words and welcomes feedback of all sorts. She wrote this exclusively for JarusHub. Connect to her on Twitter @Agniva_B

Digital marketing has influenced the whole economy taking business operations to a new level. The surge in digital marketing has opened myriad avenues attracting professionals with promising career opportunities. If you are enthusiastic about social media, blogging, search and affiliate then you are the right fit for a digital marketing job.

About 150,000 jobs in the digital marketing sector are predicted to spring up in the digital marketing sector by the year 2020. Hence more specialized skills will be required to make your position strong in this sector.

Here we bring you the list of skills that are an integral part of the digital marketing expert and you can carve your career in any one of them:

• Specialized in SEO: Hence the industry requires professionals who have a clear understanding of two core areas:

1. Search Engine Optimization is no longer limited to increasing the visibility of your website. As the search engine giant Google gets updated algorithm, the concept of SEO also matures with it. Businesses now understand the importance of SEO and are implementing secured solutions that include growth hacking techniques.

• Preserving customer relationships through the integration of inbound marketing practices.
• An expert in the technical knowhow that involves concepts like XML sitemaps and canonicalization

You need to be genuinely fond of SEO to have a grip on this industry as it is based on a dynamic landscape.

• Acquainted with PPC. If PPC is your desired working area then you need to be superior in:

1. The aim of Pay Per Click (PPC) is to boost the Google rank of the company’s website trying to secure the highest one. This allures more traffic to your website converting them into prospective leads. However, this requires high investment and with all the businesses competing for the number one position, it is tough to find one the right PPC professional for the organization.

• Strategizing and Mathematics
• Google Adwords
• Google Analytics to monitor the end results of your business campaigns.

You as a PPC professional will be responsible for influencing and attracting traffic to your company’s website at minimum price.

• Content marketing and management: Superior content creation tweaks the elements of digital marketing giving a new dimension to social media, SEO and email marketing strategy.

1. Good writers with an expertise in digital marketing are craved by the industry. So if you have the flair for writing and aiming to blaze as a content writer then you must nurture your digital marketing skills. Learn the elements of digital marketing and implement the ideas to create a digital marketing strategy that will aid in generation of leads maintaining brand loyalty.
2. Content Marketing is a core area of digital marketing that is deeply rooted. Without content it will not be possible to design the perfect digital marketing campaign. Content marketing builds up the two way communication creating brand awareness by interacting with your target audience. Organizations now clearly understand the value of content marketing in business functions. Hence the demand for expert content curator has increased in the corporate world.

• Adept in UX Designing: The daily chores of an UX designer include:

1. The User Experience (UX) designer is responsible for developing and designing the face of the business- the website. It is his task to improve the user interface making navigation within the website smooth and efficient. Due to their technical knowledge they are highly sought after. To attract traffic it is necessary to create the proper look and feel of the website and a UX designer put his creativity and technical skills to construct the proper website aligned to the business requirements.

• Wireframes creation
• Testing the user’s path
• Designing surveys
• Data analysis
• Illustrating story boards

UX designers thus have to create and consistently improve the performance of the website keeping it updated with the current trends in the market.

So if you are aiming for the handsome salary and looking for a job that will both enhance your creativity and technical expertise then you are fit to wear the shoes of a digital marketer. For those who love this area, digital marketing will always be invigorating allowing them to devise results driven strategy.

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