DCT28082013: Persistence always pays off
DAILY CAREER TIP 28/08/2013
Persistence really does pay off.
When starting my company, I would go downtown and buy cups of coffee. Then I’d take the coffee up to Merrill Lynch – our target audience – and walk the hallways.
“Hi,” I would say. “I’m Mike Bloomberg and I brought you a cup of coffee. Can I talk to you?”
Even if people were wondering who I was or where I came from, they still took the coffee.
And I kept coming back, day after day, working to build relationships with potential customers. I learned about the audience for our product and what they could really use.
Three years after starting Bloomberg LP, Merrill Lynch purchased 20 terminals and became our first customer.
Today, Mike’s Bloomberg L.P is now a multi-billion dollar business. That is what persistence can do.
Good morning.
