22 LinkedIn Secrets LinkedIn Won’t Tell You

16. Be square. Direct people to your LinkedIn profile with a QR code on your business card. The next time you’re at a networking function, the people you meet can scan your QR code and instantly read your profile and connect with you.

17. Be frugal. If you want to reach out to someone and you can’t reach them any other way, sign up for Premium by the month. Then, do all the outreach you need to do to connect with those super-exclusive contacts. Mission accomplished? Cancel your Premium subscription.

18. Be a thief. Repurpose the great content in your LinkedIn profile for other social media sites. You’ll increase your digital footprint while ensuring consistency. VisualizeMe.com, Vizify.com, Re.vu, and ResumUp.com are a few services to check out.

19. Be personal.  Your profile is not a resume or CV. Write as if you are having a conversation with someone. Inject your personality. Let people know your values and passions. In your summary, discuss what you do outside of work. You want people to want to know you.

20. Be in their face. Make sure your headshot is high quality, with good lighting and ultra-sharp focus. LinkedIn is not the place to run a casual snapshot. Also, make sure that you’re either facing forward or turned toward your left shoulder, in the direction of your content. If you’re looking to your right, gazing off the screen, this sends a subtle message that you don’t believe the content of your own page.

21. Be a bean counter. Get at least 500 connections. In addition to widening your target audience, the magic 500+ in your profile has a psychological impact on those who view your profile.

22. Be a procrastinator. Don’t reach out to contacts until you are thrilled with your profile. When you reach out the others, they will likely view your profile before deciding if they want to connect with you.

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